|August 3rd, 2012, 09:36 PM||#1|
Joined: May 2012
From: los angeles
I Ride: ducati 1199s and honda cbr 1000rr
Is Lamborghini the real owner of Ducati?
Here's a article I found that say Lamborghini is the owner of Ducati, though Audi is the parent company of Lambroghini. They structured it to bring Lambroghini's EU ratings down on it's car since motorcycle get good gas mileage (they way i ride mine it sips gas like a V8) .
Will the real owner of Ducati please stand up? It seems things are not as cut-and-dry as we once understood. Audi has just released its 2012 Interim Financial Report, and there is an interesting little bit on its acquisition of Ducati. It seems that not only was the performance motorbike producer purchased for less than previously stated, but it's technically not even owned by Audi.
In the breakdown from Asphaltandrubber.com, the Italian two-wheel purveyor was purchases for €747 million (or $980 million), less than the $1.1 billion at which Ducati was previously estimated. Even more interesting is that Ducati appears to have actually been acquired by Lamborghini. So, while Ducati falls under the Audi umbrella, it it technically is owned by Lamborghini. This news makes sense of the appointment of Ducati CEO Gabriele del Torchio to the Lamborghini board of directors.
There are two major outcomes from this maneuver. One, it keeps the Italian motorcycle brand (technically) in Italian hands. Two, with the emissions crackdown from the EU, putting a fleet of fuel-sipping motorcycles under Lambo's roof can throw off the curve and ease the heat from european officials.
Last edited by pb0781; August 3rd, 2012 at 09:59 PM.
|August 3rd, 2012, 09:47 PM||#3|
Joined: Mar 2012
There are now 12 marques which make up VAG.
|August 6th, 2012, 03:30 AM||#4|
Joined: Jul 2012
I Ride: 1199 S
You are correct, Lamborghini paid for the deal (check out the FS if interested).... even though under the groups umbrella.....
At the end of the day just another good business decision....on VW's side....
As they said internally "if we cannot beat them then lets have them join us"...
|ducati, lamborghini, owner, real|
|Similar Ducati 1199 Discussions|
|Thread||Thread Starter||Forum||Replies||Last Post|
|I'm not a real knee dragger, yet...but after||RSR racer||Ducati 1199||2||August 4th, 2012 12:32 AM|
|Lamborghini bought Ducati||MadeinItaly||Motorcycle Talk||2||August 3rd, 2012 12:58 PM|
|New Ducati 1199 Base ABS Owner||ducatialliance||Ducati 1199||13||July 28th, 2012 10:39 PM|
|Finally a Real Review||Wo Ai 1199||Ducati 1199||5||February 21st, 2012 08:16 PM|